Motor sport

Readly teams up with Motor Sport magazine and F1 star Jenson Button

Readly has partnered with Sports car British racing magazine and driver, Jensen Button, to launch an exclusive collection of its motorsport highlights from the past 100 years. Readly subscribers can now access the Formula 1 World Champions capsule collection on the app. The “Jenson Button Motor Sport Collection” for Readly consists of six historic issues featuring moments from his successful racing career, as well as the events that inspired him to get into the sport in the first place.

This marks the launch of Readly’s new series “Readly Retros” which sees the magazine app re-release the iconic Sports car retro numbers on a weekly basis throughout the year.

Jensen Button

The magazine is the oldest motor racing publication in the world – and one of the best known. From the first issue in 1924, which celebrated record-breaking motorcycle racing at Brooklands, to Formula 1 as we know it today, the magazine has blazed a trail for motorsport journalism in the UK and around the world. of the.

Sports car magazine is the world’s leading independent voice for motor racing. Drawing on a 96-year history, covering all aspects of sport in print, Sports car now projects its distinctive voice across all of its digital channels, supporting and engaging a growing community of racing fans around the world. As a small independent publisher, we have always strived to try to be a digital leader in our industry, and this is reflected in our award-winning website, online store and app. We are also offering our readers the opportunity to attend live and virtual events and listen to podcasts with some of motor racing legends.

“We are using our fully digitized archive to further grow our digital footprint by partnering with Readly and becoming the launch partner for Readly Retros. This is the start of an exciting digital growth plan for us at Motor Sport,” says Zamir Walimohamed, Head of Digital at Sports car magazine.

Readly Retros is a brand new series within the Readly app with the ambition to make nostalgic content and issues from the past available again. Today, up to 20% of Readly users re-read issues and there is a growing demand to go back in time and read historical content.

“The launch of Readly Retros is an important milestone for us. Personally, I like to go back and revisit old magazines for inspiration, information and nostalgic moments. And I’m not alone, almost a fifth of our users re-read the issues today and I know our new Retro selection will be a welcome addition to many. For publishers, it’s a great way to reactivate content that’s already available and direct current and new readers to their magazines in the app. We want to invite more publishers to join the Readly Retros series,” says Chris Couchman, Head of Content at Readly.

Motorsport is an increasingly popular category. According to industry analyst firm Nielsen Sports, F1 will have one billion fans in 2022 as interest in motorsport increases, driven by Netflix. Drive to survive and official Formula 1 Esport events. Motorsport reading has also increased; From January to May this year, Readly’s readership grew by 23% in the Cars & Motoring category compared to the same period last year. The category is largely dominated by men where 62% are between 40 and 70 years old.

outraged Sports car magazine, the ten most read magazines within Car & Motoring on Readly are:

• Which car?
• Coach
• Auto Express
• Higher speed
• Auto
• Scottish caravans and motorhomes
• Classic cars
• Evo
• Classic and sports cars
• Practical classics

The exclusive collection of Jenson Button magazines for Readly Retros includes:

• The 1971 Italian Grand Prix featured in the October edition of Motor Sport magazine of the same year
• The 1993 European Grand Prix featured in the May edition of Motor Sport magazine of the same year
• The 2009 Monaco Grand Prix presented in Motor Sport magazine, October 2019 edition
• The 2009 Brawn Grand Prix featured in the December edition of Motor Sport magazine of the same year
• The 2011 Canadian Grand Prix featured in the February 2012 issue of Motor Sport magazine
• The 2015 World Endurance Championship, WEC Silverstone presented in the June edition of Motor Sport magazine of the same year.
• The Jenson Button magazine collection will be available on the Readly app from June 22.